Clicks
Impressions
Tracked Query Rows
Tracked Page Rows
Page Type Traffic
精确来自 GSC Pages sheet；关键词不能精确归因到页面类型，除非另导 Page + Query 维度。
| Type | Pages | Clicks | Impr. | CTR | Pos. |
|---|
Query Topic Demand
关键词按意图主题分组。
| Topic | Queries | Clicks | Impr. | CTR | Pos. |
|---|
New Pages In Export
Appears in current exported page list, absent from previous exported page list.
| Page | Type | Clicks | Impr. | CTR | Pos. |
|---|
Lost Pages From Export
Appeared in previous exported page list, absent from current exported page list.
| Page | Type | Prev Clicks | Prev Impr. | Prev CTR | Prev Pos. |
|---|
New Queries In Export
Appears in current exported query list, absent from previous exported query list.
| Query | Topic | Clicks | Impr. | CTR | Pos. |
|---|
Lost Queries From Export
Appeared in previous exported query list, absent from current exported query list.
| Query | Topic | Prev Clicks | Prev Impr. | Prev CTR | Prev Pos. |
|---|
Rising Pages
Same page, click delta vs previous report.
| Page | Type | Prev | Current | Δ Clicks | Δ Impr. |
|---|
Declining Pages
Same page, click delta vs previous report.
| Page | Type | Prev | Current | Δ Clicks | Δ Impr. |
|---|
High-Impression Low-Click Pages
展示量高，但 0 点击或点击/CTR 很低，优先检查 title、meta、首屏答案和内链。
| Page | Type | Topic | Clicks | Impr. | CTR | Pos. | Why |
|---|
High-Impression Low-Click Queries
展示量高，但 0 点击或点击/CTR 很低，优先判断是否需要新增内容块或重写 SERP 文案。
| Query | Topic | Clicks | Impr. | CTR | Pos. | Why |
|---|